Advantages
First of all, the cost of behaviour modelling is relative low to compare with other training methods. There are two major sources of models: live model and the video tapes. If the trainer implementing the live model and trainer himself is the model, the cost will not as high as other methods. If the trainer selects the video tapes as training resource, the cost will not high as well. Although the cost of developing a high quality video tape can be fairly expansive, the tape is reusable and easy to edit.
Additionally, behaviour modelling focuses on the real behaviour other than theories. Myer and Russell (1987) indicated that it is believed that behaviour modelling has been recognised as a superior technique. This training method can have direct impact on trainee behaviour. In another word, other training methods attempt to lead behavioral change through value change or other theoretical ways.
Furthermore, positive behaviour modelling can have positive impact in workplace and improve both individual success and reach organisational desired results. Positive behaviour modelling can help employees to recognise the appropriate actions in work and engage in positive manners. For instance, employees who influenced by positive behaviour modelling tend to show their learning at work and higher level of mobility. Even more, mentors can satisfy themselves from providing positive instructions for employees.
Additionally, behaviour modelling focuses on the real behaviour other than theories. Myer and Russell (1987) indicated that it is believed that behaviour modelling has been recognised as a superior technique. This training method can have direct impact on trainee behaviour. In another word, other training methods attempt to lead behavioral change through value change or other theoretical ways.
Furthermore, positive behaviour modelling can have positive impact in workplace and improve both individual success and reach organisational desired results. Positive behaviour modelling can help employees to recognise the appropriate actions in work and engage in positive manners. For instance, employees who influenced by positive behaviour modelling tend to show their learning at work and higher level of mobility. Even more, mentors can satisfy themselves from providing positive instructions for employees.
Disadvantages
Although behaviour modelling has been applied in many organisations successfully, there are still some weaknesses. Parry and Reich (1984) discussed some concerns about this training method. They believed that behaviour modelling is the method that lack adequate theory. This leads to the trainees cannot understand the concepts and principles. Secondly, considering about the nature of behaviour modelling is repeating the behaviours, the class may fail to attract enough concentration. Additionally, they claimed that trainers often do not provide the incorrect examples, which lead to imperfect understanding of learning. Furthermore, they conducted that it is easy for learners to gain the desired learning results, but the skills they learn are hardly applied to their job.